Marketing and Leasing Strategies for Multifamily Properties (MKL405)

Sponsor Organization: 
Institute of Real Estate Management
Course Length: 
Classroom: 2 days; Online: 4-6 hours
Available Online: 
Additional Information: 
Designation or Certification: 
Certified Property Manager® (CPM®)
Position your property in the market to attract and retain new residents with key strategies for reaching qualified prospects, selling your property’s benefits, and successfully closing the deal. 

What you’ll learn:
  • Market assessment: Neighborhood analysis, demographics, subject property and competition analysis, rent setting strategies
  • Marketing strategies:Marketing campaign development, advertising, social media marketing, analytics
  • Leasing office optimization: Communications protocols, legal compliance, online leasing, showing and closing techniques, prospect qualification
  • Resident retention: Lease administration, retention programs, conflict resolution, marketing to existing residents, reputation management

How you’ll benefit:

  • Position your property to succeed in your market
  • Showcase your property in the best light to secure new residents
  • Achieve higher levels of resident satisfaction and retention by effectively troubleshooting resident  issues

Contact Information