Marketing and Leasing for Retail Properties (MKL404)

Sponsor Organization: 
Institute of Real Estate Management
Course Length: 
Classroom: 2 days; Online: 4-6 hours
Available Online: 
Additional Information: 
Designation or Certification: 
Certified Property Manager® (CPM®)
What you’ll learn:
  • Market analysis: Regional and neighborhood demographics and psychographics, trade area mapping, market share analysis, comparison grids for establishing average market minimum rent
  • Marketing strategies: Shopping center marketing tactics including brand development and social media
  • Essentials of the lease: Key elements, retail lease provisions, concessions, and lease renewals
  • Leasing strategies: Tenant mix and placement, broker commissions and qualifying retailers

How you’ll benefit:

  • Develop the optimal tenant mix for the trade area
  • Drive retail traffic to your property to improve tenant sales
  • Maximize occupancy with lease renewals that benefit both retailer and shopping center

Contact Information