CRS: Video Marketing to Enhance Your Business

Course Length: 
2 hours
Available Online: 
Yes
Additional Information: 
This course counts as 2 credits toward the CRS Designation. To take the online course go to Center for REALTOR® Development http://onlinelearning.realtor/Catalog/p-2120-crs-video-marketing-to-enha...
Designation or Certification: 
Certified Residential Specialist (CRS), Certified International Property Specialist (CIPS)
A recent study conducted jointly by the National Association of REALTORS® and Google finds that video marketing strategies are crucial for reaching today’s house hunters. Consumers increasingly are going online to learn about neighborhoods, properties and which REALTOR® to work with. To connect with consumers in a fast-paced digital world, you must set yourself apart and grab their attention almost instantly. Video marketing is a highly effective tool to help you achieve these goals. Delivering your message as video content can make it more memorable and engaging, which makes it a smart choice for marketing you and your business. And there are plenty of low-cost, high-impact options to choose from. This course offers real-world scenarios and examples that illustrate how agents can plan and implement successful video marketing projects. In this course, you will learn how to:
 
  • Identify uses for video in real estate
  • Determine the desired type and outcome for a video project
  • Determine whether to self-produce or hire a professional videographer
  • Distinguish between levels of home-tour videos
  • Optimize description, tag, and video titles
  • Determine if video is reaching desired outcome

Contact Information

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