NAR Education Matrix


Generation Buy


At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy. In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.


Organization:   
Real Estate BUYER'S AGENT Council, Inc.
Course Length:   
Classroom 1 day; Online 6 hours
Available Online:   
Yes
Additional Information:   
Generation Buy counts as one REBAC elective course to be applied towards the ABR® designation

For course dates and locations, go to Training4RE

To take the online course go to Center for REALTOR® Development

Designation or    Certification:   
This course can be credited towards the following designations or certifications:
ABR;


Contact Information:

Phone:    
800-648-6224
FAX:    
Email:    
REBAC@realtors.org
Web Site:    
www.REBAC.net
Education Page:    
REALTOR.org/Education