NAR Education Matrix

Converting Leads into Closings

Whether you are a new agent building your business or an established agent keeping your database fresh, maintaining a flow of potential customers is crucial to your success. Attracting leads is key, but if you don't have effective systems for converting them into closings, you're leaving money on the talbe. This course highlights both traditional and digital approaches to identifying and closing more customers. Instruction and activities cover all aspects of a successful customer interaction experience - attraction, first contact, needs analysis, incubation, conversion, closing, and beyond.

After completing this course, you will be able to:
  • Develop systems for capturing, converting and tracking leads
  • Implement customer-focused campaigns that highlight consistent touches via various channels
  • Integrate technical tools to enhance the efficiency and responsiveness of your lead management
  • Set priorities for lead conversion and create and action plan for achieving them

Residential Real Estate Council (RRC)
Course Length:   
1 Day
Available Online:   
Additional Information:   
Completion of this course can lead to obtaining the CRS Designation.

Designation or    Certification:   
This course can be credited towards the following designations or certifications:

Contact Information:

Email CRS
Web Site:
Education Page:    
CRS Education