NAR Education Matrix

Marketing and Leasing for Retail Properties (MKL404)

Learn effective marketing and leasing tactics specific to retail properties that will help you achieve the right balance of retailers, increase retail traffic and generate greater sales per square foot.

What you’ll learn:
  • Market analysis: Regional and neighborhood demographics and psychographics, trade area mapping, market share analysis, comparison grids for establishing average market minimum rent
  • Marketing strategies: Shopping center marketing tactics including brand development and social media
  • Essentials of the lease: Key elements, retail lease provisions, concessions, and lease renewals
  • Leasing strategies: Tenant mix and placement, broker commissions and qualifying retailers

How you’ll benefit:
  • Develop the optimal tenant mix for the trade area
  • Drive retail traffic to your property to improve tenant sales
  • Maximize occupancy with lease renewals that benefit both retailer and shopping center

Institute of Real Estate Management
Course Length:   
Classroom: 2 days; Online: 4-6 hours

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This course can be credited towards the following designations or certifications:

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