NAR Education Matrix

Marketing and Leasing Strategies for Office Buildings (MKL406)

Apply principles to practice by working with real-world scenarios designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for your office space.

What you’ll learn:
  • Office markets: Office building characteristics, economics of office buildings, impact of leasing on value, method of space measurement
  • Market assessment: Regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption, and so forth), comparison grids for establishing average market rent
  • Marketing and leasing strategies: Working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, lease negotiation and analysis
  • Tenant retention: Implementing retention strategies, resolving tenant complaints, lease expiration and buyouts

How you’ll benefit:
  • Drive leasing activity and build awareness of your office properties with a compelling marketing campaign
  • Secure new tenants and maximize use of available office space
  • Negotiate commercial leases to suit the owner’s objectives and close the deal

Institute of Real Estate Management
Course Length:   
Classroom: 2 days; Online: 4-6 hours
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This course can be credited towards the following designations or certifications:

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