NAR Education Matrix

Video Marketing to Enhance Your Business

A recent study conducted jointly by the National Association of REALTORS® and Google finds that video marketing strategies are crucial for reaching today’s house hunters. Consumers increasingly are going online to learn about neighborhoods, properties and which REALTOR® to work with. To connect with consumers in a fast-paced digital world, you must set yourself apart and grab their attention almost instantly. Video marketing is a highly effective tool to help you achieve these goals. Delivering your message as video content can make it more memorable and engaging, which makes it a smart choice for marketing you and your business. And there are plenty of low-cost, high-impact options to choose from. This course offers real-world scenarios and examples that illustrate how agents can plan and implement successful video marketing projects. In this course, you will learn how to:

  • Identify uses for video in real estate
  • Determine the desired type and outcome for a video project
  • Determine whether to self-produce or hire a professional videographer
  • Distinguish between levels of home-tour videos
  • Optimize description, tag, and video titles
  • Determine if video is reaching desired outcome

  • Organization:   
    Residential Real Estate Council (RRC)
    Course Length:   
    2 hours
    Available Online:   
    Additional Information:   
    This course counts as 2 credits toward the CRS Designation.

    To take the online course go to Center for REALTOR® Development

    Designation or    Certification:   
    This course can be credited towards the following designations or certifications:

    Contact Information:

    Web Site:
    Education Page:    
    CRS Course Page