Marketing and Leasing Strategies for Office Buildings (MKL406)
Apply principles to practice by working with real-world scenarios designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for your office space.
What you’ll learn:
Office markets: Office building characteristics, economics of office buildings, impact of leasing on value, method of space measurement
Market assessment: Regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption, and so forth), comparison grids for establishing average market rent
Marketing and leasing strategies: Working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, lease negotiation and analysis