A recent study conducted jointly by the National Association of REALTORS® and Google finds that video marketing strategies are crucial for reaching today’s house hunters. Consumers increasingly are going online to learn about neighborhoods, properties and which REALTOR® to work with. To connect with consumers in a fast-paced digital world, you must set yourself apart and grab their attention almost instantly. Video marketing is a highly effective tool to help you achieve these goals.
Delivering your message as video content can make it more memorable and engaging, which makes it a smart choice for marketing you and your business. And there are plenty of low-cost, high-impact options to choose from.
This course offers real-world scenarios and examples that illustrate how agents can plan and implement successful video marketing projects. In this course, you will learn how to:
Identify uses for video in real estate
Determine the desired type and outcome for a video project
Determine whether to self-produce or hire a professional videographer
Distinguish between levels of home-tour videos
Optimize description, tag, and video titles
Determine if video is reaching desired outcome
Residential Real Estate Council (RRC)
This course counts as 2 credits toward the CRS Designation.