Share
As clients continue to increase their use of the Internet in real estate, the web presence of REALTORS® becomes even more important. Nearly two-thirds of all REALTORS® reported having a website. By function, appraisers were the least likely to indicate having a website; only 36 percent reported having one. Managers who do not sell were more likely to have a firm-provided website.
The use of blogs has steadily increased as a marketing tool for real estate agents. One in ten members reported having a real estate blog. In 2009, 7 percent of members reported having a blog. Among REALTORS®, blogs are most common among those aged 29, and nearly one in five members in this age group have a blog.
Social media is changing the way that all companies market, and real estate is no exception. Use of social media has increased sharply from 2009, only 35 percent of REALTORS® used social networking websites already, and 14 percent planned to do so in the future. The use of social networking sites is more common among younger age groups, although a still substantial one-third of members over the age of 60 use these sites.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.