Why a Diversity Program?
Diversity Initiatives Strengthen Community Influence
REALTOR® associations around the country have taken the lead on issues of importance to foreign-born and other minority communities – with highly visible results. Working within communities, these REALTOR® associations have been able to:
Promote minority homeownership. The California Association of REALTORS® (C.A.R.), the country’s largest statewide real estate association, has become famous for pioneering initiatives to promote minority homeownership. The Leadership Summit inaugurated by C.A.R. in 2000 was instrumental in launching the HOPE (Home Ownership Participation for Everyone) Awards program, which gives $10,000 honoraria to individuals and associations who have advanced the cause. The Summit has grown to include Chinese American, Hispanic, Korean, and African American real estate organizations.
Honing a Competitive Edge: State Leadership Provides the Tools
- Read the California Association of REALTORS® case study:
Become an industry trend-setter. The Houston Association of REALTORS® also prides itself on responding to the city’s rapidly changing demographics. To ensure its continuing influence within the local homebuilding and homebuying environment, HAR has established working partnerships with over 50 organizations, many of which represent emerging markets. HAR also sends speakers throughout the metropolitan area, which turned a corner in 2000 when Anglos ceased to be the majority population group. “We are educating the emerging markets about homeownership,” explains HAR Chair Dovie Morgan. The Association has built a Web site that is widely regarded as an industry trend-setter: listings are taken online, and the site offers translations in several languages, including Spanish, German, and Vietnamese.
Strategic Relations: Network Builders form New Alliances
- Read the Houston Association of REALTORS® case study:
Boost cooperation. The MetroTex Association of REALTORS® in the Dallas-Fort Worth area worked with local chapters of the National Association of Hispanic Real Estate Professionals (NAHREP) to organize the first statewide convention for Hispanic real estate pro fessionals in Texas. One of the most important outcomes was an agreement between the two groups to continue cooperating on a regular basis. “The Association put NAHREP chapters in touch with the San Antonio Board of REALTORS® to organize a second statewide convention in 2005.”
Conference Collaboration Fosters Cooperation with Hispanic Community
- Read the MetroTex Association of REALTORS® case study:
Gain access to information. Networking expertise is also paying off for the Seattle King County Association of REALTORS®, whose Presidential Advisory Group on Cultural Diversity has established ties with many groups representing minority real estate agents and has succeeded in diversifying the SKCAR leadership. “We had agents of color on our board before,” says Ginger Downs, executive vice president, “but this is the largest concentration.” An added benefit of networking is that it gives members access to cultural and socioeconomic information they need to handle transactions in emerging markets.
One Group Leads Another: Launch of a Diversity Network
- Read the Seattle King County Association of REALTORS® case study:
Improve professional image. Diversity initiatives can also improve professional image. This was demonstrated in New York State, where testing by the U.S. Department of Housing and Urban Development prompted the Greater Rochester Association of REALTORS® to improve minority access to homeownership. The Association did its own testing and, joining forces with a nonprofit housing advocacy group, took the lead in addressing problems through diversity education, community outreach, and minority membership recruitment.
Self-Testing Goes Public, Leads to Better Housing Choice for All
- Read the Greater Rochester Association of REALTORS® case study:
Restore respect. Baltimore is another example. There, the image of real estate professionals took a blow from widespread scams targeting low-income African American homebuyers. The Greater Baltimore Board of REALTORS® spearheaded a broad-based coalition to educate the public and curb fraudulent practices. Gathering the political and financial support of both government and the private sector, the REALTORS® launched a comprehensive public awareness campaign, which achieved its objectives and also helped to restore respect to the real estate profession in the targeted communities.
Gaining Stature: Antifraud Campaign Enhances Professional Image
- Read the Greater Baltimore Board of REALTORS® case study:
Combined Strategies Create "Synergy"
Greater diversity in your REALTOR® association gives you added opportunities to serve emerging markets. When REALTORS® serve these markets, their presence encourages foreign-born and minority real estate professionals to join the association. REALTOR® associations sometimes find that working on two or more diversity initiatives at once makes it easier to achieve success — the whole is greater than the sum of its parts. Here is an example:
Multiple-project approach. The Kansas City Regional Association of REALTORS® is working to translate 39 standardized contract forms into Spanish, launch a traveling homebuying seminar in Spanish, and educate its members in developing and improving business relationships with Hispanic clients. Cristalle Johnson, KCRAR’s public policy coordinator, initiated the projects. “[I]t’s been a real eye-opener for our members to learn about this expanding market,” she says.
New Projects Show that KCRAR Speaks Its Customer's Language
- Read the Kansas City Regional Association of REALTORS® case study:
Why a Diversity Program?
Tomorrow's Association Is Diverse
It May Be Easier Than You Think
Racial and Ethnic Diversity Is the Hallmark of Today's Real Estate Market