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SPOTLIGHT SERIES

Friday: Erin Meyer | Saturday: Desiree Rogers | Sunday: Steven Levitt | Monday: Kelly McDonald

The Spotlight Series features entrepreneurs outside the real estate industry, sharing their expertise on economic trends and tips for improving businesses.

Erin Meyer

"How Do Cultural Differences Affect Your Business?", Global Communication and Business Leader/Professor

Communicate more effectively with those from other backgrounds by reviewing Meyer’s scale that measures cultural similarities and differences. See where you fall on the scale by using her assessment tool: erinmeyer.com/rconf-expo

Session Date/Time
Friday, November 3, 1:30pm-3:00pm
This event is included with Premier Access and Friday One-Day registrations.

Access this program listing, and add it to your Event Planner here.



Erin Meyer

Desiree Rogers

"Innovative Ways to Create Consumer Connections", Business Leader; Chairman, Chicago Tourism Bureau; Special Assistant and White House Social Secretary for President Obama
Rogers reveals innovative ways to connect with new customers and improve connections with current ones.

Session Date/Time
Saturday, November 4, 11:00am-12:15pm

This event is included with Premier Access and Saturday One-Day registrations.

Access this program listing, and add it to your Event Planner here.



Desiree Rogers

Steven Levitt

"Think Like a Freak: The Impact on Productivity and Creativity", Co-Author of Freakonomics and Think Like a Freak
Which three-word phrase is most difficult for us to use and may be the very thing that holds us back? Levitt reveals this in his session, as well as how to change your thought processes to increase your productivity and creativity.

Session Date/Time
Sunday, November 5, 1:30pm-2:45pm
This event is included with Premier Access and Sunday One-Day registrations.

Access this program listing, and add it to your Event Planner here.



Steven Levitt

Kelly McDonald

"How to Market to People Who Are Unlike You: The New Market Segmentation", Marketing/Advertising Expert & Author
Market segmentation and marketing to people unlike you are critical to a successful marketing plan. Identify changes you need to implement both personally and professionally from McDonald.

Session Date/Time
Monday, November 6, 9:00am-10:00am
This event is included with Premier Access and Monday One-Day registrations.

Access this program listing, and add it to your Event Planner here.


Kelly McDonald


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