In 2020, home sales reached their highest point in 14 years. In the process, the number of consumers who did internet research about a home purchase reached an all-time high of 97%. So why do 9 in 10 people still choose to work with a real estate agent to buy a home?
“Buying a house is the largest and most important financial decision most people make in a lifetime, and there’s a lot more to it than what you see online,” said Charlie Oppler, president of the National Association of REALTORS®. “You can look up symptoms on the internet, but you need a doctor to diagnose and treat the condition, much like REALTORS® offer expert guidance to their clients on the complex financial, legal and community aspects of purchasing a home.”