The C2EX Challenge: C3


Final application form below

WHAT: C3 is a grant competition that encourages state and local REALTOR® associations and brokerages of all sizes to promote the Commitment to Excellence (C2EX) program and grow participation among their members and salespeople.

WHO: State REALTOR® associations, local REALTOR® associations, and brokerages of all sizes are encouraged to participate for a chance to win $10,000 toward continued promotion of C2EX. A $10,000 prize will be awarded to a winner in each of the three categories. C3 is only open to members of the National Association of REALTORS® and member REALTOR® associations.

WHEN: Those who wish to participate have already submitted their entry forms. Please fill out the form below and tell us how you promoted C2EX to your members and salespeople during the C3 campaign season.

C3 campaign season closed at 11:59 pm Central time on September 1, 2019. From now until then, associations and brokerages will promote C2EX to their members and salespeople, encouraging them to engage with the program and earn their endorsement. Participating associations and brokerages will receive their participation numbers from NAR by close of business on September 6, 2019. Participants will include these numbers in their final application, which will be due on September 13, 2019. The Final application will be posted later this summer. The C2EX committee will notify winners by October 15, 2019.

WHERE: Winners will be publicly announced and presented with their $10,000 prize at NAR’s Conference & Expo in San Francisco in November 2019.

HOW: Participants will be judged on the following:

  • Creativity – The C2EX committee wants to hear how your association or brokerage grew participation in C2EX among your members or salespeople. Consideration will be given to the most inventive, fun, and original ideas! Additionally the committee wants to know how you will utilize the $10,000 prize to further your promotions of C2EX. The creativity of a campaign will be the most important factor for the committee when selecting the eventual winners. Be bold. Be innovative. Do something unexpected.
  • Results – The C2EX committee will look at how many new members engaged with C2EX during the campaign period (closes September 1, 2019). The committee will consider the percentage of new members that engaged with C2EX during the campaign period, so associations and brokerages of all sizes are encouraged to participate.


Please contact Courtney Jones, 312-329-8378 or email

View C3 Terms & Conditions
Back to Commitment to Excellence

Select ONE Participation Category: This field is required.
If your organization is selected for the grand prize will you or a representative be available to accept at the REALTORS® Conference & Expo in San Francisco, Nov. 6-11, 2019? Note: attendance is not required, but highly encouraged.
Attending 2019 REALTORS® Conference & Expo in person: This field is required.
1. In detail, please explain your C3 Campaign — Who did you target?
2. Who did you collaborate or partner with to develop the C3 Campaign (LT, BOD, committee, staff, outside firm, etc.)?
3. What makes your C3 Campaign creative?
4. Did you receive seed money? If so, please detail how it was used in your C3 Campaign.
5. In your own words, how did participation in C2EX impact your specific members/agents professionally?
6. Did your organization have a C2EX promotional campaign in place before the C3 Challenge began on May 1? Please outline that original campaign, and its impact on your specific members/agents.
7. Were there any key collaborators or partners you worked with during your C3 Campaign?
8. How would you use the $10,000 to further your promotions of C2EX?
9. Do you have any media (video, websites, articles, etc.) you'd like us to consider? If so please email to
Response (yes or no): This field is required.

10. What is the final number of participants in your C3 Campaign as of September 1, 2019?

Please note: You will receive the official number from NAR no later than September 6, 2019.


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