C2EX Challenge

Become a 2020 C2EX Challenge Champion!

2020 C2EX Challenge

Rev up your members’ ROI with the 2020 C2EX Challenge! Winning state associations will receive grants, and can leverage their victories to showcase advanced expertise in the profession and membership value; and programs specifically aimed at helping members increase their marketability; optimize business practices and client service; and boost their bottom lines.

The 2020 C2EX Challenge is a turn-key, streamlined competition for state associations running June 1-October 15. Encourage members to earn their C2EX Endorsements to position your state association for the win and help REALTORS® increase their marketability and boost business.

Join the challenge here

To compete in the Challenge, state associations must register using the form above.


How The Challenge Works

Unlock Your Potential And Win!
click to enlarge

How to Participate in the C2EX Challenge

  • To compete in the Challenge, state associations must register.
  • The Challenge runs June 1-October 15, 2020.
  • Associations are divided into the following categories:
    • Small (less than 4,999 members)
    • Medium (5,000-14,999 members)
    • Large (15,000-29,999 members)
    • Mega (30,000+ members)
    • View the 2020 C2EX Challenge Categories (PDF: 327 KB)
  • Associations earn points two ways:
    • Three points for every member that begins the C2EX program between June 1-October 15.
    • Five points for every new C2EX Endorsement earned between June 1-October 15.
  • Winners announced during the NAR Annual Conference. The state associations with highest point totals will win $5,000 grants to further their promotional efforts of the Commitment to Excellence program!

Map of C2EX Participants and Endorsements

Take a look at the map below to see the total number of C2EX participants and those who have earned their endorsement in your state as of Setpember 1, 2020:

C2EX Participation Map

Download maps: September (JPG: 2.74 MB) | August (JPG: 2.74 MB) | July (JPG: 1.31 MB) | June (JPG: 1.04 MB)

Promotional Materials

We have ideas that motivate engagement, and make it easy for state associations to participate in the C2EX Challenge, regardless of budget or resources! See below for the promotional ideas and resources to share with your members to motivate them to earn their C2EX Endorsement and set your association up for a win!

C2EX Promotional Ideas

Get REALTORS® Excited, Engaged, and Endorsed!

Download PDF Booklet 
(10.73 MB)

Full Page Print/Digital Ad

Level Up!

Download 8x10 PDF 
(128 KB)

Banner Ad

Level Up! Skyscraper Ad

Download 160x600 JPG
(368 KB)

Promo Copy and Graphic to Share

2020 C2EX Challenge Level Up! 500x500

Download 500x500 JPG (585 KB)

Suggested Copy:

Differentiate yourself in the community – compete in the [Name of Association]’s 2020 C2EX challenge! Earn your endorsement; increase marketability; and optimize opportunities to best serve clients and position yourself as a leader in the community!

Social Media Post With Graphic

2020 C2EX Challenge Level Up! 1200x630

Download 1200x630 JPG (1.2 MB)

Suggested Copy:

Get the win beyond the login! Find yourself floating slowly towards the C2EX finish line? Earn your endorsement and join your [State Association Name] member-peers to compete in the 2020 C2EX Challenge!

Terms & Conditions

Participation in the 2020 C2EX Challenge is subject to these terms and conditions.

Challenge Timeline

  • June 1 — 2020 C2EX Challenge Level Up! ("Challenge") launches. State REALTOR® Associations must enroll at: NAR.realtor/C2EX/Challenge to participate in the Challenge.
  • June 1 to Oct. 1 ("Challenge Period") — During this Challenge Period, participating state associations can earn three (3) points for every new member who begins the C2EX program or five (5) points for every new C2EX Endorsement earned by a state association member.
  • Oct. 1  Deadline for state associations members to have started or to have earned a C2EX endorsement during the Challenge period.
  • Oct. 1 at midnight (CT) — 2020 C2EX Challenge Level Up! closes.
  • Oct. 2 - Nov. 12 The Challenge winners will be determined based on the state associations with the highest point totals from each category: Small, Medium, Large and Mega.
  • NAR Annual Conference (Nov. 13-16) — The Challenge winners will be announced and each be awarded a $5,000 grant to further the winners' promotional efforts of the C2EX program.

C2EX Challenge Level Up! Rules


The Challenge winners of each category will be honored during NAR's Annual Conference, November 13-16, 2020 ("Conference"). Winners are encouraged to be present during the Conference.

To be counted in a state association's numbers, the member must have begun the C2EX program or earned C2EX Endorsement during the Challenge Period, and must be in good standing of the National Association of REALTORS®. To learn more about the C2EX program, follow this link: https://www.nar.realtor/commitment-to-excellence. Earning the C2EX Endorsement means completing the C2EX program and earning the C2EX Endorsement

Winners from each of the categories: Small (1-4,999 members); Medium (5,000-14,999 members); Large (15,000-29,999 members); and Mega (30,000 members and up) will be determined by the C2EX Committee ("Committee"). The Committee may select multiple winners in each of the categories.

Each Challenge winner will be awarded a $5,000 grant ("Prize") to further the state association's efforts in promoting the C2EX program. The Prize is non-transferable and non-assignable and subject to applicable laws and regulations. Any attempt to transfer or assign the Prize will be void.

The 2020 C2EX Challenge Level Up! and its terms and conditions are governed by the laws of the State of Illinois. If any portion of the Challenge or the terms and conditions are deterred by any court or governmental agency of competent jurisdiction to violate applicable law or otherwise not conform to requirements of law, then the rest of the Challenge and/or its terms and conditions will remain in effect and NAR may substitute a suitable and equitable provision for the invalid/unenforceable provision in order to carry out the original intent and purpose of the Challenge and/or its terms and conditions.

The staff of NAR and the program sponsors will not take phone calls or release any information regarding the winner determination process, or status of the entries.

In order to receive the prize, Challenge winners, through their representatives, must be willing to be interviewed, photographed, filmed, and featured in NAR promotions.

NAR, and the C2EX Committee aren't responsible for late, stolen, technical problems, or misdirected entries.

If there is insufficient participation in any of the three categories, NAR may, in its sole discretion, decide to not award a grant in any of the categories.

All information submitted by participating associations must be true and correct at all times. State associations are responsible for keeping such information up-to-date.

At any time, in the sole and absolute discretion of NAR, it will be entitled to disqualify a participant and/or a state association's members eligibility to be counted towards the challenge in the event of a failure to meet relevant criteria or any other violation or suspected violation of these Terms and Conditions.

By participating, state associations must release NAR from any and against any and all injury, loss or damage caused or claimed to be caused by its participation in the 2020 C2EX Challenge Level Up! and/or the acceptance, awarding, receipt, use and/or misuse of the grant money. By participating, the state association agrees that: (a) any and all disputes, claims, and causes of action arising out of or in connection with the 2020 C2EX Challenge Level Up!, or any prizes awarded, must be resolved individually without resort to any form of class action; (b) any claims, judgments and awards will be limited to actual out-of-pocket costs incurred, including costs associated with entering the 2020 C2EX Challenge Level Up!, but in no event attorney's fees; and (c) under no circumstances will any entrant be permitted to obtain any award for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for actual out-of-pocket expenses.

2019 C2EX Challenge Winners

Congratulations to the 2019 C2EX Challenge finalists and winners:


  • WINNER: Berkshire Hathaway Home Services Real Estate Professionals (Salem, OR)
  • Front Gate Realty (Ridgeland, MS)
  • Coast to Canyon Real Estate (Mission Viejo, CA)
  • BHHS Towne Realty-Chesapeake Office (Chesapeake, VA)

Local Association

  • WINNER: REALTOR® Association of Central Massachusetts (Auburn, MA)
  • Baldwin REALTORS® (Robertsdale, AL)
  • Cheyenne Board of REALTORS® (Cheyenne, WY)
  • Coastal Carolinas Association of REALTORS® (Myrtle Beach, SC)
  • Peoria Area Association of REALTORS® (Peoria, IL)
  • REALTORS® of the Palm Beaches and Greater Fort Lauderdale (West Palm Beach, FL)

State Association

  • Colorado Association of REALTORS®
  • Oregon Association of REALTORS®
  • Pennsylvania Association of REALTORS®
  • West Virginia Association of REALTORS®