Economists' Outlook

Housing stats and analysis from NAR's research experts.

New Home Search on Mobile Devices

  • According to the Digital House Hunt, a joint report between NAR Research and Google, there is a tremendous opportunity for REALTORS® to market to home shoppers online.
  • 90% of home buyers searched online during their home buying process
  • 28% of new home shoppers used their mobile device for search while in line; 27% of new home shoppers used their mobile device for search while at a restuarant
  • Overall, real estate related searches on Google.com have grown 253% over the past 4 years
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