By fine-tuning your daily MLS responsibilities and eliminating the activities that take a large amount of your time, you’ll discover you have more time to work on new products and services for your members. Here’s how to do it:
1. Put everything online.
Any administrative document that can go online should go online, especially MLS forms that you’d typically fax or mail upon request, such as: reporting forms for violations, subscriber agreements, end-user agreements, profile sheets, self-help FAQs, and schedules.
Administrative Service Partnerships
1. Collaborate with other associations to provide a National Realtors® Database System data entry or point of entry (POE) person.
2. Create a single membership system that services multiple associations and is accessed via the Internet.
3. Outsource administrative functions to a private management company or another association.
By Masha Zager
Real estate education has to be two things: convenient and accessible. That's why Realtor® associations are thinking outside the classroom and expanding their online course offerings.
In response to association demand, commercial vendors have developed a wide variety of prelicensing and continuing education course offerings, and a lot of the continuing education courses are approved for continuing education credit in many states.
By Bridget McCrea
For Keith Holm, executive officer of the St. Paul Area Association of Realtors® in St. Paul, Minn., there’s nothing more interesting than sharing the history of organized real estate. But for the association’s 4,500 members and the 100–150 licensees who join every month, nothing could be less interesting.
Risk management is consistently cited by Realtors® as a key business concern. That’s why to help our members better manage their risk, the San Diego Association of Realtors® created a comprehensive, custom education program, the Risk Management Specialist (RMS) certification. (Editor’s Note: The certification is neither affiliated with nor endorsed by NAR.)
by Robert Golden, AEC Chair 2006
The 2006 NAR Association Executives Institute has come and gone, and it was a great one. Thanks to David Phillips and the entire AEI board for putting together an excellent event. I really enjoyed Reno, particularly the Lake Tahoe area, which is such a beautiful part of our country. I know that many of us found the Reno Hilton to be a bit “dated,” but then again we’re all so spoiled with the many phenomenal hotels and resorts we visit. (Last I heard there were still AEs in the casino.)
It energizes you. “It got my creative juices flowing again. The wealth of knowledge gained by reviewing all the information to prepare for the exam was a great refresher and motivator. I’m proud to have earned the designation and encourage others to ‘Just Do It.’ ”
—Pamela Krieter, rce, Realtor® Association of West/South Suburban Chicagoland
1. Promote Pride
Make it a strategic initiative at your association to enhance the REALTOR image by enhancing members’ pride in being a REALTOR. Put this on par with helping members make money.
2. Publish Pride Stories
Feature a regular column on professionalism in your publications. It can detail best practices and recognize members for their exemplary ethical conduct. At the West Michigan Lakeshore Association of REALTORS, we dedicate an entire issue of our quarterly magazine to professionalism every year.