Associations weigh the pros and cons of electronic publications vs. print
E-newsletters today are so easy, fast, cheap, and effective that many associations are asking themselves why they still have paper publications. Although there are considerable benefits to electronically based newsletters, there are still some drawbacks to consider.
Associations find creative ways to ease the financial burden some staff and elected leaders incur to drive to work and board meetings.
Lying in bed one night, Jeanette Newton, CEO of the Dulles Area Association of REALTORS®, had a brilliant idea for helping employees with the high cost of gas: a four-day workweek!
By Melynn Sight
You spend members’ dues dollars wisely: ample programs and services, reasonable staff salaryand benefits, prudent investments, and well-researched purchases. Yet, when it comes to sharing financial statements and budgets with the membership, AEs have differing views.
At one end of the spectrum are AEs who don’t hesitate when asked about sharing financials, as some have told RAE:
Recruiting a diverse array of members and leaders is a task filled with potential pitfalls that can frustrate your good intentions. But the end result is well worth the effort. After all, diversity in leadership not only builds credibility in a diverse community, but also enables the association to better understand and meet the needs of its diverse membership. So how can associations successfully recruit with an eye toward diversity?
BY Amy Ritsko-Warren
he headlines have been ferocious. The national, regional, and local media have sunk their teeth into the real estate industry like insatiable beasts in a predator versus prey documentary on the National Geographic Channel. So do we “fight or flight”?
Although running and hiding is an effective course of action with some predators, it only incites the media. A “no comment” response not only implies you have something to coverup but also silences your voice in the conversation with consumers.
By Steve DeBretto
This will be the third and final year the Massachusetts Association of Realtors® purchases booth space at an annual home show, the type of industry event many associations attend to build consumer awareness of Realtors® and showcase their expertise.
“The problem with the home shows is that they aren’t buyer-specific,” says Eric Berman, the association’s communications director. Other booths dedicated to patios, hot tubs, or decking draw current homeowners looking for home improvement ideas, not potential homebuyers.