When Carol Van Gorp, RCE, CAE, CIPS, e-pro, CEO of the Columbia Board of REALTORS®, Mo., launched her blog in December, she said she’d give it a few weeks to see how it went. Four months later, it’s still going and filled with her observations, explanations, and analyses of association activities and local market happenings.
Boards and Blogs
At least a dozen REALTOR® associations with blogs believe the medium will help build a more informed, connected, and engaged membership. It may be too early to tell, though, whether REALTOR® association blogs can deliver on that promise.
8 Great REALTOR® Association Blogs
Learn who’s blogging, why, and what they’ve learned in these informative snapshots.
Chair Report: The Art of Engagement.
By Gary Clayton, AEC Chair
After the devastation of Hurricane Katrina in 2005, many communities in Louisiana found themselves taking a good, hard look at how they would rebuild and grow.
A nonprofit planning firm in Louisiana, the Center for Planning Excellence (CPEX), proposed developing model growth-management guide to help Louisiana communities encourage development that revitalizes neighborhoods, protects farmland and open space, keeps housing affordable, and provides predictable future development.
Leadership in Challenging Times
Today, AEs say the qualities leaders need most are realism, decisiveness, and the ability to hold the team together.
By Masha Zager
5 Inspirational Association Presidents
Get to know five inspirational leaders who are making a difference among their fellow REALTORS®, bettering their communities, and improving their local marketplaces.
By Carolyn Schwaar
The Art of Leadership.
By Gary Clayton, AEC
Leadership is difficult to define. It might be easy to say, “I just know leadership talent when I see it,” which is how we often define leadership by our heroes. Whether your hero is Abraham Lincoln, your clergy, or your friends, it’s important to take time to list the traits you admire and apply these characteristics to your life, your work, and your volunteers.
Our ability to inspire future leaders in our membership not only comes from our own actions, but from providing members with opportunities to gain leadership qualities and principles.
Should you be spending more time crafting your member e-newsletter or posting announcements to your Facebook page? Many AEs struggle to find the right balance of print, electronic, and social media communication vehicles to reach members today.
The perfect mix of avenues, of course, depends on your member needs and staff capabilities. But as a recent survey of communications directors shows, one thing is for sure: You need to employ a growing variety of communication methods to reach your -diverse REALTOR® audience.
Headlines about the U.S. economy range from bleak to pragmatic to hopeful. The rise and fall of oil prices, stocks, the job market, the housing market, and the dollar all add up to a murky cloud of economic uncertainty. And, of course, like real estate, market woes are local. So what does all this really mean to your association? RAE turned to NAR Chief Economist Lawrence Yun for answers.
No single policy area in association management is more important to an association’s long-term success than developing a sound financial policy. In both economic boom times and downturns, a thorough and reasoned financial policy that is accepted by leadership and staff enables associations to hold a steady course.