By Alice Martin
“What would I do without my MLS?” Many association AEs—from large and small boards—who rely on MLS income to support other association activities are mulling this uncomfortable thought.
Whether you believe your MLS may disappear based on MLS consolidation trends, or you want to be proactive and lower your MLS income-dependence for tax or other business purposes, weaning your association away from MLS reliance is a good, timely idea. Here are some basic steps you can start with today.
By Masha Zager
“Real estate practitioners are very social people,” says Melissa Olson, marketing and communications manager for Metrolist Inc., a 16,000-subscriber MLS in Greenwood Village, Colo. “Everything you deal with in the REALTOR® world is geared around social networking.” That’s why Olson wasn’t surprised when Metrolist customers eagerly began adopting new social media tools, such as Facebook and Twitter.
By Carolyn Schwaar
From their iPhones, BlackBerrys, and Androids, real estate professionals are accessing listing data, market reports, virtual tours, and interactive maps. They can even use their iPhones as a lockbox key and buy a latté at Starbucks with their Android. In fact, nearly all REALTORS® under 40 (93 percent) use smart phones to conduct real estate business, according to a recent survey by the National Association of REALTORS’ Center for REALTOR® Technology.
So how are you reaching and serving members through their smart phones?
by Howard Thomas
Like many of the other small association AEs sitting in the mediation program at the April AE Institute, I had heard of mediation for member disputes, but I didn’t know much about it.
Then Lynn Cohn, director of the program on negotiation and mediation at Northwestern University School of Law, opened my eyes to a better way to settle my members’ disputes, one that can save relationships and reputations, as well as time and money.
by Ralph Holmen
Incorporated REALTOR® associations have a constitutional right to engage in political speech, according to a January 2010 Supreme Court decision. As a result, associations may distribute to the general public communications supporting or opposing political candidates. Previously, corporations, including incorporated associations and labor unions, had to form political action committees (PACs) funded solely by individual and voluntary contributions, in order to create and distribute these types of communications.
by Katherine Raynolds
Did you read the 18 sections of the Facebook terms of service before joining? Probably not. Social networking platforms, Web-based e-mail, and other services, such as iTunes, Flickr, and YouTube, all have terms of service. And, for the most part, these terms are non-negotiable. If you want to use the service, you must agree to the terms.
What if you never had to buy another software package for your association or another expensive server to store your electronic data? What if you never needed to hire IT consultants or pay an IT staff? What if your office was a streamlined, cable-free collection of laptops and iPads, requiring nothing more than Wi-Fi access to ensure complete productivity?
Relationships Built on Trust
Trust empowers talented AEs to take risks and make unconventional moves. So how do you gain the trust of your leadership and members? Veteran AEs offer advice.
By Masha Zager
Chair Report: Today’s new transparency.
By Dave Phillips, RCE, CAE, AEC Chair
Briefing: REALTOR® association news, events, people, and programs.
By Carolyn Schwaar
From the Field: Let’s all just get along.
By Alice Martin, RCE, CAE