New Online Courses for NAR’s e-PRO® Certification

Center for REALTOR® Development is pleased and proud to announce the launch of two new six-hour (one-day) online courses for NAR’s e-PRO® Certification, which was revamped for 2017. The content has been completely revised to bring it current and up-to-date with the latest information and guidance.

NAR’s e-PRO® certification is for real estate professionals who want to make technology an invaluable business tool.

This program provides a roadmap for expanding business online and serving the hyper-connected consumers of today and tomorrow. It teaches how to manage online reputation, generate leads, and expand reach.

Day 1

Learn how to meet the challenge of being found online and how to create traffic for web presence. The course teaches high-level digital marketing theory, with practical suggestions for consistent implementation. Learners examine the life cycle of a lead, from capturing prospects online through to lead nurturance and management using a contact or customer relationship system. The outcome of applying these methodologies is a strong web presence and a healthy business development funnel.

Day 2

Explore new and emerging digital formats and software (photo, video, and audio) that support online marketing and client communication. How to operate a “virtual” office using cloud computing tools (many which are available for free or at minimal cost) is also thoroughly covered. Successful use of social networks such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, and others, is addressed in a hands-on manner.

After completing the e-PRO® curriculum, the learner will be able to develop a comprehensive ongoing digital marketing strategy to help attain business and professional goals. Additionally, NAR members will thoroughly understand how to uphold NAR’s REALTOR® Code of Ethics in all of their digital marketing and communication efforts.

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