Calif. Launches New Consumer Ad Campaign, Web Site
The California Association of REALTORS® launched its 2013 consumer advertising campaign this spring boasting the theme, “California REALTORS®. Champions of Home.”
The campaign, and its accompanying Web site (championsofhome.com), aims to position California REALTORS® as being at the core of economic growth throughout the state and to create awareness of the many benefits of the consumer-to-REALTOR® relationship. Television commercials aired exclusively on ABC television stations in Los Angeles, San Francisco, and San Diego.
For more, visit www.car.org/aboutus/adcampaign.