The REALTOR® to REALTOR® Series: Stay Accountable When You Miss Your Target Goal


Real estate professionals consider their business plan their Bible, especially at the start of a new year. But chances are good that potential curveballs in the housing market may throw you off your goals as the year progresses. What’s important is how you respond and adjust your plan of action in these challenging moments. Host Marki Lemons Ryhal speaks with two practitioners who have advice for what to do when you realize you need to make changes to your business plan in order to stay on track.

Meet the guests:

Lynn Madison

Lynn Madison is a broker in Schaumburg, Ill., and the owner of Madison Seminars, a full-service training and development company devoted to the advancement of professionalism in real estate. Formerly, Madison was vice president and director of career development for Prudential Preferred Properties in Chicago, developing the brokerage’s New Agent Institute. She is the primary author of NAR’s Accredited Buyer Representative (ABR®) designation and Pricing Strategy Advisor (PSA) certification courses, and she has authored of over 20 continuing education classes in Illinois.

Moses Seuram

Moses Seuram is an associate broker at Keystone Realty USA Corp in Flushing, N.Y., and is the 2019 past president of the New York State Association of REALTORS® and 2013 past president of the Long Island Board of REALTORS®. As a certified real estate instructor in New York, Seuram is passionate about preparing other real estate pros for a healthy financial future and retirement. He is a proponent of tools like the Center for REALTOR® Financial Wellness and the .realtor web domain.


This episode is sponsored by:

.realtor web domain

Podcast transcript:


About the Host

Marki Lemons Rhyal

Marki Lemons Ryhal, host of The REALTOR® to REALTOR® Series, is a managing broker, bestselling author and national speaker with more than 30 years of marketing experience. She aims to change the industry conversation through the podcast to benefit you and your clients. You'll hear Lemons Ryhal mix it up with real estate professionals across the country, discussing the methods they’re using to address market challenges, improve sales or save time and money. Plus, hear anecdotes about extraordinary experiences they’ve had in the field.

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