Real Estate Facts
Ready-made News Columns for Your Association
These Real Estate Facts articles are designed for use as consumer interest newspaper stories. By featuring your association spokesperson, the columns position your organization as a local authority on consumer real estate issues.
Below are timely stories for your use, but NAR also provides evergreen columns that are appropriate at any time. Be sure to read the guidelines at the bottom of this page before using the columns. They they are intended for use by association executives and members.
For more information, contact Cole Henry at 202-383-1290.
2017
July: Get Ahead of the Summer Selling Market (Word 29KB)
June: Confidence in Commercial Market Continues; Realtors® See Challenges in Financing (Word 14KB)
June: Fill-in-the-Blanks News Release for National Homeownership Month (Word 32KB)
May: REALTORS® Legislative Meetings & Trade Expo Fill-in-the-Blanks News Release (Word 36KB)
May: A REALTOR®: Your Key to Buying a Second Home (Word 31KB)
May: Fill-in-the-Blanks Letter to the Editor for 2017 REALTORS® Legislative Meetings & Trade Expo (Word: 13KB)
April: Consumer Interest and Demand Grows for Greener, More Sustainable Properties (Word: 29KB)
March: Tax Breaks You Can Only Claim as a Homeowner (Word: 31KB)
February: The Myth of the Mortgage Down Payment (Word: 32KB)
January: Realtors®’ Housing Expectations for 2017 (Word: 32KB)
2016
December: Tis the Season to be…Thinking About Remodeling Your Kitchen? (Word: 29KB)
November: REALTORS® Conference & Expo Fill-in-the-Blanks News Release (Word: 32KB)
November: Housing Then and Now: Trends in Home Buyer and Sellers Across 35 Years (Word: 30KB)
October: Safety Protocols Home Buyers and Sellers Should Expect When Working with a Realtor® (Word: 30KB)
September: Moving with Kids: Families Rely on REALTORS® (Word: 29 KB)
August: Where Do Buyers Want to Live? (Word: 44 KB)
July: How to Host a Sizzling Summer Open House (Word: 43 KB)
June: RPAC Hall of Fame Fill-in-the-Blanks News Release (Word: 31 KB)
June: High-Tech Tools to Sell Your Home (Word: 41 KB)
May: Fill-in-the-Blanks News Release for 2016 REALTORS® Legislative Meetings & Trade Expo (Word: 35 KB)
May: Fill-in-the-Blanks News Release for 2016 Capitol Hill Visits (Word: 34 KB)
May: How to Avoid Real Estate Cyber Scams (Word: 46KB)
April: Fresh Tips for the Spring Real Estate Market (Word: 45KB)
March: Homeowners Can Save this Tax Season (Word: 19 KB)
February: 2016 Is All About the Single Ladies (Word: 18 KB)
January: Four Reasons to Buy a Home in 2016 (Word: 27 KB)
2015
December: Should You Sell Your Home This Holiday Season? (Word: 43 KB)
November: Annual Conference "Fill-in-the-Blanks" News Release (Word: 22 KB)
November: Today's Smart Homes (Word: 28 KB)
October: Hey, Millennials: Pursue a Career in Real Estate! (Word: 44 KB)
September: Young Buyers Prefer Walkable Communities, Says Realtor® Survey (Word: 42 KB)
August: Housewarming Traditions from Around the Globe (Word: 41 KB)
July: Living it up by Downsizing (Word: 43 KB)
June: Tips for Buying a Home with Friends (Word: 41 KB)
May: Fill-in-the-Blanks News Release for 2015 Realtors® Legislative Meetings & Trade Expo (Word: 21 KB)
May: Fill-in-the-Blanks News Release for 2015 Capitol Hill Visits (Word: 21 KB)
May: Buyers Returning to Homeownership after Facing Foreclosure (Word: 38 KB)
April: Tips for Improving your Home's Curb Appeal (Word: 25 KB)
March: Drones Taking Real Estate Marketing to New Heights (Word: 22 KB)
February: Realtors® Rate Most Cost Effective Home Improvement Projects (Word: 18 KB)
January: Realtors’® Market Predictions for 2015 (Word: 19 KB)
2014
December: Selling Your Home During the Winter (Word: 29 KB)
November: Annual Conference "Fill-in-the-Blanks" News Release (Word: 18 KB)
November: Annual Conference "Fill-in-the-Blanks" News Release - Commercial (Word: 19 KB)
November: Hosting for the Holidays: Home Features for Entertaining (Word:29 KB)
October: How to Sell a Haunted House (Word: 28 KB)
September: How to Make the Best Purchase Offer in a Seller’s Market (Word: 20 KB)
August: Realtors® Help Buyers Move to New States (Word: 18 KB)
July: Sell Your Home This Summer (Word: 29 KB)
June: Realtors® Help Buyers Find Homes in Low Inventory Markets (Word: 20 KB)
May: Fill-in-the-Blanks News Release for 2014 Realtor® Party Convention & Trade Expo (Word: 16 KB)
May: Fill-in-the-Blanks News Release for 2014 Capitol Hill Visits (Word: 17 KB)
May: A Realtor® Can Find Your Next Vacation Home (Word: 17 KB)
April: What do Millennials Want From A Realtor®? (Word: 17 KB)
March: First-Time Buyers Face Obstacles on Path to Homeownership (Word: 27 KB)
February: Realtors® Rate Remodeling Projects, Provide Improvement Guidance to Homeowners (Word: 26 KB)
January: Realtors® Look Forward to Tackling Housing Challenges in 2014 (Word: 27 KB)
2013
December: Walkable, Mixed-Use Communities Most Desirable, Say Realtors (Word: 25 KB)
November: Annual Conference "Fill-in-the-Blanks" News Release (Word: 18 KB)
Realtors® Report Tight Credit Keeping Buyers on the Sidelines (Word: 37 KB)
October: Realtors® Offer Guidance, Advice on Tough Mortgage Process (Word: 25 KB)
September: Younger Buyers More Optimistic, Confident About Homeownership (Word: 37 KB)
August: Majority of Renters Recognize Benefits of Homeownership (Word: 24 KB)
July: Realtors® Offer Specialized Expertise for Foreign Buyers Flocking to the U.S. (Word: 25 KB)
June: Commercial Market Improves; Realtors® Continue to Advocate for Financing (Word: 24 KB)
May: 2013 Midyear Legislative Meetings & Trade Expo (Word: 18 KB)
May: Midyear Meetings: Capitol Hill Fill-in-the-Blank News Release for REALTORS® (Word: 18 KB)
May: Realtors® Can Help Buyers Navigate Increasingly Tight Market (Word: 25 KB)
April: Realtor® Nationwide Open House Weekend Offers Buyers a Snapshot of Local Housing Market (Word: 24 KB)
March: The Tax Benefits of Being a Homeowner (Word: 23 KB)
February: Realtor® Code of Ethics Protecting Consumers for 100 Years (Word: 24 KB)
January: A Look Ahead at Housing Regulations (Word: 24 KB)
Guidelines For Use
By featuring your association spokesperson, these columns help to position your organization as a local authority on consumer real estate issues.
These guidelines will assist those of you who are new to media relations, and serve as a refresher for everyone else.
- Read each column carefully. Rewrite as appropriate to add local flavor. Local information will make them more valuable in the eyes of your newspaper editor because they will be of greater interest to the paper's readers.
- Place your name and contact information at the top of the column (usually your phone number and e-mail address)
- Cut paragraphs as necessary, to comply with space restrictions in your local newspaper. Publications with smaller circulations or "weeklies" are more likely to print columns in full.
- Place the column on your letterhead or news release paper, filling in the blanks as necessary with your spokesperson's name and the name of your association. Double-space the copy and begin your second page with a repeat of the topic and the page number.
- Hand deliver, mail, fax or e-mail the article to the real estate, business, or city editor at each area paper. If you don't know the name of that individual, find out. Your material will have a better chance of being used if the proper editor receives it directly.