Many association executives are finding that NAR’s Core Standards requirements can lead to more programs and activities that members value. As your association strives to raise the bar and meet higher standards, your members will notice greater value in a more professional organization. You can also help them make the connection between their REALTOR® association membership and their business success. 

To help your members make this connection and realize more value in their membership, NAR is providing a value proposition based on the Core Standard activities that mean the most to REALTORS®.

This value proposition, developed using the process in this online resource, can communicate what your association does well to positively impact your member's business.

Value Proposition Graphics

  • Two different versions (choose one) of a member value proposition with key messages and graphics
  • Guidelines on how to make these messages your own
  • Ideas for expanding on the theme you choose into planning, marketing, and other leadership activities to reinforce the message