This professional development course has been created for REALTOR® association executives and staff at the local association level.

In the course, you will discover basic fundamentals of membership development and how to apply those to creating a value proposition for commercial practitioners in your local community.

The curriculum covers the following key segments:

  • Commercial Real Estate Basics
  • Why Offer Commercial Services?
  • Member Engagement Model
  • Accreditation Benchmarks
  • NAR Resources for Associations
  • Forming a Commercial Structure

This course is offered annually at AE Institute and the REALTORS® Conference & Expo. It can also be offered at the state or regional level by request.

Contact Shara Varner, Commercial Membership Development & Outreach Manager, for more information.