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Because the real estate business is dynamic and competitive, the Strategic Plan that drives our association must always be evolving and adapting to a changing environment. Each year, the NATIONAL ASSOCIATION OF REALTORS® Strategic Planning Committee updates the Strategic Plan to reflect the critical challenges and emerging opportunities that the association and the real estate industry will confront during the next three to five years.


At its Nov. 11, 2013, meeting, the Board of Directors approved a new three-year strategic plan that emphasizes innovation and transformation. A 15-month process called REThink engaged members in talking about NAR's future and drove development of the plan. In a letter introducing the plan, NAR's leaders talk about actions the association has already taken as a result of REThink.

Watch a video about the strategic plan.

For more information, please contact:

Paul Bishop
Vice President, Research