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Daily Real Estate News  |  September 4, 2009  |   Coldwell Banker Grows Video Sales Channel
Coldwell Banker is working with YouTube to create a branded channel to offer home sale videos.

So far, there are more than 3,000 video feature tours available, which is about 1 percent of the total homes the company has for sale. Michael Fischer, senior vice president of marketing, says one of the biggest challenges is getting real estate practitioners to overcome their fear of the camera. To help more take the plunge, he’s added a how-to video on the company intranet.

To assuage the fear that the YouTube tours will linger past the sales date, Coldwell Banker has linked the video listing to listings on the corporate Web site. When one goes, the other goes.

Fischer says the return on investment for this project is still unclear, but the company would be “hugely happy” to reach 100,000 video listings.

Source: ClickZ Anna Maria Virzi (09/04/2009)

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