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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  May 28, 2009  |   3 Factors Influence Choice of Practitioners
A study by researchers from the Keller Center at Baylor University's Hankamer School of Business determined that consumers use social influences, market sources, and reputation to select a real estate sales associate.

They tend to seek out "word-of-mouth" referrals from friends who either are real estate professionals themselves or who have had a positive experience with a particular associate.

They then log online to check out the practitioner's Web site, taking into consideration availability and target neighborhoods.

Researchers determined that consumers expect comfort, honesty, establishment, or length of time in business, experience, and knowledge from the real estate professionals they select.

Source: Newswise (05/22/09)

© Copyright 2009 Information Inc.

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