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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  September 4, 2008  |   NAR's Newest Designation Is Green
In response to growing consumer demand for green homes and eco-friendly building practices, the NATIONAL ASSOCIATION OF REALTORS® has introduced a new Green designation for real estate practitioners.

The designation will help home buyers and sellers who care about energy efficiency and environmentally sound building practices identify REALTORS® who can help them meet their green home goals.

“As energy costs rise along with concern for the environment, homeowners are looking for innovative ways to save money and live responsibly,” says NAR President Richard F. Gaylord. “REALTORS® who earn the Green designation will add value to the real estate transaction with their knowledge of resource-efficient building materials and processes, as well as their understanding of simple actions that can reduce energy and water waste.”

Forty percent of REALTORS® report that green building is important to their business and clients, while 87 percent believe it will be of even more interest a year from now, according to NAR research.

NAR is engaged in various green building issues through initiatives like the Smart Growth Action Grants Program that helps REALTOR® associations create livable communities. In addition, many state and local REALTOR® associations are developing programs to teach members about energy-efficient and environmentally conscious home features.

The first Green designation courses will be held Nov. 5-6 at the 2008 REALTORS® Conference & Expo in Orlando, Fla. To earn the designation, REALTORS® must complete the core course plus one elective. The program is designed to help you:
  • Understand what makes a property green
  • Explain to clients and customers the cost benefits of green building features and practices
  • Distinguish between industry rating and classification systems
  • List and market green homes and buildings
  • Discuss the financial grants and incentives available to homeowners
  • Guide buyers in purchasing resource-efficient homes

For more information about the designation, or to register for the course, visit www.greenresourcecouncil.org or e-mail greendesignation@realtors.org.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million Realtors® involved in all aspects of the residential and commercial real estate industries.

— NAR

Read More: How to 'Green' Your Marketing

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